Canine Classmates Pro Bono Branding

Through our process, we discovered that the current brand was not taken seriously by some of their grant participants. There is demand in the schools, but not enough funding to bring in dogs and handlers into every school. Our primary goal was to create a unified image and message that would help Canine Classmates win some upcoming grants they were applying for. The approach taken was twofold. Create a clean/professional look for grant writing purposes, but also to make a fun brand that the kids would connect to.

Through the design process, we honed in on specific classroom and dog like icons. This represented the “who” and “what” Canine Classmates is all about. The dog symbol represents the New Foundland bread which they primarily use in the classrooms.  The glasses gave it an educational feel and a level of sophistication.