CO-OP is a vibrant marketplace destination where residents and visitors can connect with the spirit of New Braunfels. Inspired by the history, culture, and entrepreneurial energy of the surrounding region, the branding was designed to honor the city’s heritage while creating a fresh identity for a new generation of local businesses, dining, and community gathering.

The goal was to create a brand that felt deeply rooted in the history of the site while also attracting future vendors, tenants, and visitors through a strong and memorable visual identity.